1x 3 hour, Online course (via Teams or Zoom) with a professional trainer and a maximum group size of 16 people.
Overview
Your council produces thousands of written communications each year, including blogs, articles, news updates, newsletters, social media posts, press releases and other written communications.
This means hundreds of thousands of words are digested by your residents each year, yet few councils spend any time educating their staff and members on how to write engaging, informative, entertaining copy which will appeal to a broad section of your residents.
In this 3 hour fully interactive online session, we will teach delegates the simple tricks and rules of copywriting. We will show them the key words they should be using to communicate directly with readers, and how to format their text so it is read by as wide an audience as possible.
Who should attend?
This course is well suited to any council employee or elected member who writes any written material which is seen by the general public ( blogs, articles, news updates, newsletters, social media posts, press releases etc)
Key concepts covered include:
- Introduction
- Why copywriting is important
- Hints and Tips for creating great copy
- Golden Rules of copywriting
- 10 Step Copywriting Process
Learning Objectives (success criteria)
By the end of this course, delegates will have an improved understanding of the importance of copywriting when communicating with the general public. Delegates will also have new and improved tangible copywriting skills and a copywriting process they can adopt for their roles.
Bookings, Dates & Costs:
If you have 6 or more people interested in this course we can run it on a date convenient to you. Email us directly at hello@lgtda.co.uk and we will be in touch.